Serving Lawrenceville, GA & Gwinnett County

Privacy Policy

Last Updated: September 2026

1. Introduction

Welcome to Apex (“Apex,” “we,” “us,” or “our”). We respect your privacy and are committed to protecting the personal information you provide when you visit our website, contact us, request information, or schedule a consultation.

This Privacy Policy explains how we collect, use, disclose, and protect information obtained through our website and related services.

By using this website, you acknowledge that you have read and understood this Privacy Policy.

2. Information We Collect

We may collect personal information that you voluntarily provide when you interact with our website or contact us.

This may include:

  • Full name

  • Phone number

  • Email address

  • Property or project information

  • Information about your renovation or remodeling needs

  • Preferred consultation date and time

  • Information submitted through contact or consultation forms

  • Communications you send to us

  • Any other information you choose to provide

We may also collect certain information automatically when you visit our website, including:

  • IP address

  • Browser type

  • Device type

  • Operating system

  • Pages visited

  • Date and time of visits

  • Website interactions

  • Referring website or source

  • Other technical and usage information

3. How We Use Your Information

Apex may use the information we collect to:

  • Respond to inquiries and requests

  • Contact you regarding your renovation or remodeling project

  • Schedule and manage consultations

  • Provide estimates or information about our services

  • Communicate with you about appointments

  • Provide customer service

  • Follow up on inquiries and consultation requests

  • Improve our website and services

  • Understand how visitors use our website

  • Maintain website security

  • Prevent fraud, abuse, or unauthorized activity

  • Send service-related communications

  • Send promotional or marketing communications where permitted by law

  • Comply with applicable legal and regulatory requirements

We will not use your personal information for purposes materially different from those described in this Privacy Policy without providing appropriate notice where required by law.

4. Renovation Services

Our website provides information about renovation and remodeling services, which may include:

  • Kitchen remodeling

  • Bathroom renovations

  • Whole-home renovations

  • Room additions

  • Basement finishing

  • Flooring and interior finishes

  • Other residential renovation and remodeling services

If you submit information about your property or renovation project, we may use that information to understand your needs, communicate with you, prepare for a consultation, and provide information regarding our services.

5. Appointment Scheduling

Our website may allow visitors to schedule a consultation or appointment through an online booking calendar.

When you schedule an appointment, we may collect information such as your name, contact information, appointment date and time, and information you provide about your project.

We use this information to:

  • Schedule your consultation

  • Confirm your appointment

  • Send appointment-related communications

  • Contact you regarding your scheduled consultation

  • Provide the requested services

Third-party scheduling or technology providers may process information on our behalf to facilitate these functions.

6. Phone Calls, Text Messages, and Email

If you provide your phone number or email address, we may contact you regarding your inquiry, consultation, project, appointment, or requested services.

Where required, we will obtain appropriate consent before sending marketing text messages or other promotional communications.

Text message consent will not be sold or shared with third parties for their own marketing purposes.

Message and data rates may apply to SMS communications depending on your mobile carrier.

You may opt out of marketing text messages by replying STOP to a marketing text message. You may also contact us using the information provided in the “Contact Us” section below.

Opting out of marketing communications will not necessarily prevent us from sending important service-related or transactional communications, such as appointment confirmations or other communications necessary to provide requested services.

7. Cookies and Tracking Technologies

We may use cookies, pixels, analytics tools, and similar technologies to operate and improve our website.

These technologies may help us:

  • Keep the website functioning properly

  • Understand website traffic and usage

  • Measure the effectiveness of advertising

  • Improve website performance

  • Remember certain preferences

  • Understand how visitors interact with our website

You may be able to control cookies through your browser settings. Disabling certain cookies may affect some website functionality.

8. How We Share Information

We may share personal information with trusted third parties when reasonably necessary to operate our business and provide services

These parties may include:

  • Website hosting and technology providers

  • Appointment scheduling providers

  • Customer relationship management providers

  • Email and SMS communication providers

  • Analytics providers

  • Advertising and marketing service providers

  • IT and security providers

  • Professional advisors

  • Service providers assisting us with our business operations

These service providers may access personal information only as reasonably necessary to perform services on our behalf and subject to applicable contractual or legal requirements.

We may also disclose information:

  • When required by law

  • In response to valid legal requests

  • To protect our rights, property, or safety

  • To investigate fraud or security issues

  • In connection with a business transfer, merger, acquisition, or sale of assets

  • With your consent or at your direction

9. We Do Not Sell Your Personal Information

We do not sell your personal information for monetary consideration.

However, certain privacy laws may define certain advertising, analytics, or other disclosures as a “sale” or “sharing” of personal information. Where such laws apply, you may have additional rights regarding these activities.

10. Data Security

We take reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

However, no method of transmitting or storing information over the internet can be guaranteed to be completely secure.

11. Data Retention

We take reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

However, no method of transmitting or storing information over the internet can be guaranteed to be completely secure.

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:

  • Respond to inquiries

  • Provide requested services

  • Maintain business and transaction records

  • Meet legal and regulatory obligations

  • Resolve disputes

  • Enforce agreements

  • Protect our legitimate business interests

When personal information is no longer reasonably required, we may delete, anonymize, or securely dispose of it, subject to applicable legal requirements.

12. Third-Party Websites and Services

Our website may contain links to or integrations with third-party websites, applications, or services.

We are not responsible for the privacy practices, security, or content of third-party websites or services.

We encourage you to review the privacy policies of any third-party services you access through our website.

13. Children's Privacy

Our website and services are not directed toward children under the age of 16.

We do not knowingly collect personal information from children under 16. If we become aware that we have collected personal information from a child under 16, we will take reasonable steps to delete that information.

14. Your Privacy Rights

Depending on where you live, you may have certain rights regarding your personal information.

These rights may include the ability to:

  • Request access to personal information we maintain about you

  • Request correction of inaccurate information

  • Request deletion of your personal information

  • Request information about how your personal information is used

  • Opt out of certain marketing communications

  • Withdraw consent where processing is based on consent

  • Exercise additional rights provided under applicable state or federal law

To submit a privacy-related request, please contact us using the information provided below.

We may need to verify your identity before completing certain requests.

15. California and Other U.S. State Privacy Rights

Residents of certain U.S. states may have additional privacy rights under applicable state privacy laws.

Depending on your state of residence, these rights may include rights to access, correct, delete, or obtain a copy of certain personal information, as well as rights relating to targeted advertising or the sale or sharing of personal information.

Apex does not discriminate against individuals for exercising privacy rights provided by applicable law.

To exercise applicable privacy rights, please contact us using the contact information below.

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business, website, services, technology, or legal requirements.

When we make changes, we will update the “Last Updated” date at the top of this Privacy Policy.

We encourage you to review this Privacy Policy periodically.

17. Contact Us

If you have questions about this Privacy Policy, want to exercise applicable privacy rights, or have concerns about how your information is handled, please contact us:

Apex Location: Lawrenceville,Georgia

Phone: (470) 979-2104

Email:

Website:

Kitchen, bathroom, and whole-home renovation for Lawrenceville, GA and surrounding Gwinnett County.

Apex Renovation Group. All rights reserved.

General Contractor · Lawrenceville, GA